When we use streaks and rewards, we give users a clear reason to come back...

https://www.sfexaminer.com/marketplace/how-gamified-platforms-are-reshaping-user-engagement-in-digital-media/article_003a39aa-0b48-4aa0-8ee2-6414aadc4971.html

When we use streaks and rewards, we give users a clear reason to come back every day. It turns passive reading or watching into a steady habit. Personalization does the work here by surfacing stories that actually matter to the reader