When negative news lingers online, you have two choices: suppression or...

https://thebossmagazine.com/post/erase-com-guide-to-protecting-your-online-reputation/

When negative news lingers online, you have two choices: suppression or removal. Suppression just buries the problem on page three, leaving the content live and waiting to resurface if your SEO dips. Removal is the permanent fix