Treat ecommerce marketing as one connected system, not a stack of campaigns....

https://dibz.me/blog/my-average-order-value-is-low-what-actually-works-to-raise-it-1286

Treat ecommerce marketing as one connected system, not a stack of campaigns. See how to link acquisition, conversion, and retention, track CAC alongside AOV and repeat purchase rate, and use WhatsApp or Slack connections to keep teams aligned.