Specialist ecommerce marketers know that tight margins leave little room for...

https://dibz.me/blog/what-are-the-signs-i-hired-a-generalist-who-does-not-get-ecommerce-1285

Specialist ecommerce marketers know that tight margins leave little room for wasted spend. They shape ads, emails and product pages around how people actually shop: comparing prices, checking reviews and expecting quick delivery