Short brand names stand out in digital gaming because they fit neatly in mobile...

https://wiki-square.win/index.php/Why_Changing_Capitalization_Breaks_Brand_Recognition_Over_Time

Short brand names stand out in digital gaming because they fit neatly in mobile headers and icons, making them easy to spot and tap. They’re also easier to pronounce and remember, which helps players find your game quickly and talk about it with friends