Rank tracking is now a vanity metric. AI Overviews have triggered a 30% CTR...

https://www.first-bookmarkings.win/rank-tracking-is-obsolete-ai-overviews-have-cut-eu-ctrs-by-30-making

Rank tracking is now a vanity metric. AI Overviews have triggered a 30% CTR drop across our European markets, making zero-click behavior the new default. You need to shift from tracking blue links to measuring actual AI visibility