Rank tracking is dying. AI Overviews have caused a 30% CTR drop across EU...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Rank tracking is dying. AI Overviews have caused a 30% CTR drop across EU markets, making legacy reports obsolete. We need to shift focus to AI visibility. Prioritize schema-first content and live, actionable dashboards to monitor zero-click impact