Rank tracking is dead because the SERP is no longer just a list of links. With...

https://www.runway-bookmarks.win/traditional-rank-tracking-is-dead-ai-overviews-caused-a-30-ctr-drop-in-the

Rank tracking is dead because the SERP is no longer just a list of links. With AI Overviews causing a 30% CTR drop across European markets and zero-click searches becoming the norm, old reporting methods are useless