Personalization isn’t just a nice-to-have—it’s how we expect digital...

https://www.normalbookmarks.win/personalization-is-no-longer-a-nice-to-have-it-s-how-we-expect-digital

Personalization isn’t just a nice-to-have—it’s how we expect digital experiences now. From streaming apps suggesting shows you'll love, to fitness apps tailoring workouts to your goals, the tech adapts to you