Personalization is no longer a nice-to-have—it’s how digital experiences work....

https://foxtrot-wiki.win/index.php/How_Do_Online_Stores_Know_What_I_Want_to_Buy_Next%3F

Personalization is no longer a nice-to-have—it’s how digital experiences work. From streaming services that know your next binge, to retail apps suggesting what you actually want, tailored content boosts ease and satisfaction