Optimizing for search is changing as users turn to AI Overviews for answers....

https://papa-wiki.win/index.php/How_Often_Should_You_Re-measure_AI_Overviews_and_Chat_Results%3F

Optimizing for search is changing as users turn to AI Overviews for answers. Our approach focuses on what actually matters-getting your brand surfaced in these responses. We use precise SERP tracking and chat monitoring to gauge your performance