Most enterprise SEO pitches fail because they hide behind opaque retainers....

https://spark-wiki.win/index.php/What_Does_a_Mid-Market_SEO_Team_Actually_Include%3F_A_Procurement-Side_Benchmark

Most enterprise SEO pitches fail because they hide behind opaque retainers. Procurement stalls when quotes lack ROI benchmarks, and your board demands flexibility without suffocating long-term lock-ins