Measuring AI search is tough because responses are non-deterministic and...

https://telegra.ph/Entity-Disambiguation-for-Brand-Mentions-How-to-Stop-Your-Brand-from-Being-Misidentified-05-04

Measuring AI search is tough because responses are non-deterministic and plagued by extreme geo variability. You can’t rely on traditional tracking when answers change based on location and model state. That’s why top teams are building custom stacks