Measuring AI search is a nightmare because answers are non-deterministic and...

https://sierra-wiki.win/index.php/Will_AI_Visibility_Tooling_Consolidate_to_a_Few_Dominant_Platforms%3F

Measuring AI search is a nightmare because answers are non-deterministic and suffer from extreme geo variability. You can’t rely on legacy rank trackers when results shift by city or model version. That’s why serious teams are building custom stacks