How Video Delivered 95% Message Retention and What That Means for Attribution, Conversion Tracking and Marketing Analytics

https://highstylife.com/what-australian-b2b-leaders-lose-when-they-treat-video-as-optional/

1. Why 95% message retention in video matters for attribution and measurement When a client told me their explainer video scored 95% message retention in a controlled test, I didn't treat it as a vanity stat