Enterprise SEO in Europe is moving past rank tracking because it no longer...

https://telegra.ph/What-Founders-Need-to-Ask-When-Hiring-an-SEO-Agency-for-the-AI-Search-Era-05-04

Enterprise SEO in Europe is moving past rank tracking because it no longer reflects reality. With AI Overviews driving a 30% drop in CTR and more zero-click results, legacy reporting is obsolete