Back when apps were new, we treated them like toys. Today, they’re just the...

https://www.scribd.com/document/1051753410/Why-Milestone-Rewards-Actually-Work-And-Why-Most-Apps-Fail-Them-233966

Back when apps were new, we treated them like toys. Today, they’re just the front door to our daily routines. Users are done jumping through hoops just to buy a dinner or check an order status